Exclusive Interview with SOFTSWISS | Valentina Bagniya on AI, Branding & the Future of the Industry

Check out our exclusive interview with SOFTSWISS!

At iGB Barcelona, our Head of Marketing, Anahit Hovhannisyan, spoke with Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, who shared three key signals highlighted in the iGaming Trends Report and what they mean for the industry moving forward.

Valentina also discussed why AI should go beyond experimentation and become part of an execution strategy, the importance of building a strong and consistent brand, how data and intuition work together in marketing, and what she hopes not to see in next year’s report.

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AffPapa is the ultimate iGaming directory connecting affiliates and operators for a fruitful partnership. With built-in features and services designed to help both parties navigate through the world of iGaming, AffPapa provides its partners with all the necessary content to deliver strong market performance, and boost overall brand recognition – all with the purpose of ending up on the winning path. The directory currently boasts over 2,300 affiliates and 300+ top-tier operators. With the sole focus of connecting the industry, AffPapa also hosts AffPapa iGaming Awards, AffPapa Conference, and iGaming Club series of networking events.