Exclusive Interview with Evoplay & Endorphina | Brand Building, AI & Industry Trends

During AffPapa Conference Madrid, our Head of Marketing, Anahit Hovhannisyan, spoke with Diana Larina, Chief Marketing Officer at Evoplay, and Irina Veselkova, Head of Marketing at Endorphina, who shared their perspectives on what it takes to build a strong iGaming brand in today’s competitive market.

Diana and Irina also discussed the importance of creating high-quality content that delivers value, balancing data with intuition, and using AI in daily operations. Diana and Irina also shared their thoughts on personal branding, audience expectations, and the marketing trends shaping the industry today.

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ABOUT AFFPAPA:
AffPapa is the ultimate iGaming directory connecting affiliates and operators for a fruitful partnership. With built-in features and services designed to help both parties navigate through the world of iGaming, AffPapa provides its partners with all the necessary content to deliver strong market performance, and boost overall brand recognition – all with the purpose of ending up on the winning path. The directory currently boasts over 2,300 affiliates and 300+ top-tier operators. With the sole focus of connecting the industry, AffPapa also hosts AffPapa iGaming Awards, AffPapa Conference, and iGaming Club series of networking events.